In this episode, host Bora Celik sits down with siblings Kristina and Matthew Orlić, founders of Qure Skincare, to reveal their extraordinary journey from a personal skin struggle to building a $50 million skincare technology brand in just three years.
After Matthew invested in a $5,000 industrial-sized LED light panel that transformed his skin, the siblings experienced their entrepreneurial "light bulb moment" - creating affordable, clinical-grade skincare technology for home use. Discover how Kristina's lifelong battle with skin problems and Matthew's experience losing $5 million overnight when a major retailer went bankrupt shaped their resilient business approach.
Product Development Reality Check: The siblings invested nearly half a million dollars and spent two years developing their LED mask with customizable treatment zones - hear about the unexpected challenges and trade-offs they faced bringing their vision to life
Strategic Marketing Decisions: Learn why they targeted the U.S. market rather than their home country of Australia, and how YouTube's educational format became their most powerful marketing channel
FDA Clearance Process: Understand what it takes to get medical devices properly certified, especially with innovative features
Founder Dynamics: Kristina and Matthew share their complementary "offense and defense" working relationship and how their different perspectives create both tension and strength
Competitive Protection: Discover how copycats with illegal marketing claims have become their biggest current challenge, with their brand protection agency taking down 150 fake sites in just one month
Future of Skincare Tech: The founders share their vision for the industry's future and why they believe personalized technology-driven solutions are replacing traditional skincare products
AI's Impact on E-commerce: Matthew explains why brands must adapt to AI-first environments and predicts AI shopping agents will fundamentally change how consumers discover products
Framework for Success: Matthew reveals his strategic framework for building successful e-commerce brands, including specific criteria like AOV over $100, daily usage, and solving vanity-driven problems
Whether you're developing a physical product, building a DTC brand, or navigating the complex world of e-commerce, this episode delivers practical wisdom from founders who transformed a personal problem into a multimillion-dollar global business. Listen for invaluable insights on product development, international expansion, founder dynamics, and protecting your brand in today's competitive landscape.
