Maximize Your Interview Schedule & Lead Gen 🤑
Q: How many episodes should I be doing a week or month to maximize lead gen?
A: 1 a week is great!
Determining how often to appear on podcasts hinges on your marketing goals and content strategy. Here’s my take:
Weekly Interviews: Ideal for maintaining consistency. This schedule allows you to refine your message regularly, building upon previous sessions, and ensuring a steady stream of engaging content.
Product Launches: Consider increasing your frequency temporarily to maximize exposure during critical periods like a product launch. This helps saturate the market with your messaging, crucial for gaining traction.
Avoid Overbooking: While frequent interviews can be tempting, aim to avoid 'pod fade.' Over-scheduling can lead to burnout, making your interviews less effective as enthusiasm wanes.
Balance is Key: For general lead generation without a specific launch, 1-2 interviews per week strike a good balance. This frequency keeps your content fresh and your audience engaged, without overwhelming your schedule.
Regular podcast appearances are an excellent way to continuously engage your audience and promote your business, but pacing them correctly is crucial to keeping your content impactful and sustainable.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
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