Description

This episode features Sirintra Jittrawong, Managing Director at MicroFiber Industries, in conversation with our host, Mayank Singh.

With her illustrious background in marketing and business leadership, it came as no surprise that Sirintra's insights in this episode proved to be a masterclass in B2B marketing strategies.

The dialogue covered:

• Sirintra's career journey and transition from B2C to B2B
• What has changed and what hasn't in B2B marketing over the years
• Regional nuances in B2B marketing1
• Developing an understanding your customers
• Common mistakes in B2B marketing
• Advice for marketers

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