What makes a great brand? What mistakes do businesses make with branding?These are some of the questions put to David Cole, the Creative Director at Cole Creatives in this interview.What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise.A brand is a result. The person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.We talk McDonalds, Brew Dog, Apple amongst others.This channel is manage...
