Description

In this episode of "Beyond the Profile," Dan Reynolds welcomes Robin Burr, a trailblazer in sales psychology and performance enhancement.

Robin combines his expertise in sales psychology and hypnosis to revolutionize how sales professionals approach their work. He advocates for a sales experience that is collaborative, disarming, and enlightening—akin to therapy.

Topics include:

• The barriers that prevent talented salespeople from achieving consistency and the importance of a growth mindset.
• The application of hypnosis in sales to ethically influence and persuade.
• How companies should approach sales training by focusing on understanding the prospect's problems rather than solely relying on product knowledge