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Description

In this episode, Dan welcomes Sara Storm CRO at Break The Box to the pod.

Sara shares her personal journey from a challenging childhood in Sweden to a successful career in sales, gives insights on the importance of mental resilience, and talks about the need for honest communication in sales.

Other topics include:

  • The importance of mentalizing in sales to understand customer needs.
  • Honesty leads to better customer relationships and outcomes.
  • Understanding the psychology of customers.
  • Prioritizing the customer's best interest over quotas.
  • How sales roles will evolve with AI integration.