In this episode of the International Web Effectiveness Podcast, Bill Scully and Bill Hunt explore the intricacies of multi-regional domain structures in international SEO, sparked by a comprehensive research report on keyword rankings.
They discuss the implications of Google's AI-powered expansion of Google Translate, the benefits and challenges of using country code top-level domains (ccTLDs) versus subdirectories, and the crucial role of HREFLang Tags in managing duplicate content across different markets.
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Hosts: Bill Hunt and Bill Scully
Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-2-domain-structures/
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