Description

Most B2B marketing budgets are flat or shrinking, forcing teams to make tough decisions about where to invest. This episode challenges conventional thinking by arguing that creative excellence isn't a luxury line item but a strategic necessity. Through the lens of Inverta's partnership with creative agency Fenwick, we'll explore how thoughtful, problem-focused creative can transform marketing effectiveness even with limited resources.

Chris Gillespie - CEO and Creative Director at Fenwick (https://www.fenwick.media/) 

LinkedIn Profile https://www.linkedin.com/in/christophermatthewgillespie/ 

Jessica Fewless - Sr. Director of Partnerships and Demand Generation at Inverta

LinkedIn Profile https://www.linkedin.com/in/jfewless/