In this episode, we chat with Hannah Swanson from Intentsify about transforming traditional, passive, email-only nurtures into dynamic, always-on, multi-channel campaigns. Hannah discusses overcoming nurture's bad reputation by using data-driven, signal-based strategies with first, second, and third-party data. We explore various campaign types, such as welcome and buyer’s journey, and share success stories and tips to redefine and enhance lead nurturing in marketing.
Key Messages
Challenging Nurture's Reputation: Explore why "nurture" has gained a negative connotation and how to reshape its perception.
Dynamic Engagement Strategies: Transition from static, email-only nurtures to vibrant, always-on, multi-channel approaches
Harnessing Data Effectively: Utilize first, second, and third-party data for precise, personalized buyer engagement.
Diverse Campaigns for Impact: Implement varied campaign types like welcome and buyer’s journey to maintain continuous engagement.
