In this episode of The RevRoom, we explore how field marketing creates irreplaceable human connections that demonstrably drive revenue in today's B2B landscape. Our guests share their contrasting but complementary approaches to field marketing, revealing how they've balanced strategic objectives with sales partnerships through practical frameworks like the "Field Marketing Menu" and strategic territory planning. They discuss how field marketing delivers 2.2x higher close rates despite changing work environments and budget constraints, offering insights on different event types for various buyer journey stages. From navigating sales relationships without becoming order-takers to leveraging AI while maintaining the human element, this conversation provides both strategic vision and tactical implementation details for marketing leaders looking to optimize their field marketing approach in a digital-first but relationship-driven world.
Beth Tiltges - Director of Marketing at Channel99
LinkedIn Profile https://www.linkedin.com/in/bethtiltges/
Christine Farrier Rosemin - Head of Partner Marketing at Rho
LinkedIn Profile https://www.linkedin.com/in/christinefarrierrosemin/
