In this episode of The RevRoom, host Rachel Bryant speaks with David Coates and Ivonne Smith from Forter about their innovative approach to combining customer advocacy with account-based marketing. They share how their strategic partnership between teams has created a powerful growth engine that drives larger deals, faster closings, and creates a flywheel of customer advocates eager to help win new business. Through real-world examples and practical insights, they demonstrate how B2B organizations can implement similar approaches without massive budgets, instead focusing on creating authentic connections between prospects and successful customers.
David Coates - Customer Advocacy leader at Forter
LinkedIn Profile https://www.linkedin.com/in/david-coates-3596282/
Ivonne Smith - Director of ABX at Forter
LinkedIn Profile https://www.linkedin.com/in/ivonne-smith-4a5a533/
