“We don’t allow the data to make the decisions, but we want to make data informed decisions.”
Nick Birdsong is the Director of Digital and Social Media for the Jacksonville Jaguars. If you follow the Jags on Facebook, Instagram, X, etc., you are following Nick and his team.
There is an hour worth of dialogue on how to break into sports employment, all the different ways the Jags use partnerships through media, and my favorite - the fact that these teams not only compete on the field but the team socials compete with the other franchises, as well.
Thank you to Nick for taking the time and to Excellere IT Services for being an amazing partner as we continue with these episodes.
Episode dedicated in memory to Mary Christine Landers.