Navigating Emerging Product Launches with Jeff Kelly
In this episode of the Launch Gravy Podcast, host Larry Weber chats with Jeff Kelly, head of marketing for databases at Nutanix. Jeff shares his unique journey from journalism to tech marketing and dives deep into the challenges and strategies of launching emerging products in the enterprise sector. They discuss the importance of understanding different personas, internal sales enablement, creating emotional connections in tech marketing, and building credibility in new markets. Jeff offers valuable insights on the importance of building a cohesive go-to-market strategy and fostering strong cross-functional relationships.
Jeff Kelly LinkedIn: / jeffreyfkelly
00:00 Introduction to the Launch Gravy Podcast
00:37 Jeff Kelly's Unique Career Journey
03:19 Transition to Marketing and Early Experiences
05:46 Nutanix and Its Innovations
09:22 Challenges and Strategies in Marketing Emerging Products
12:30 Understanding and Reaching Different Personas
20:22 Building Credibility and Sales Enablement
24:04 Leveraging Early Customer Wins
24:23 Aligning Sales and Product Management
25:46 Challenges in Sales Incentives
26:28 Marketing Emerging Products Internally
27:22 Building Credibility with Sales Teams
29:54 Importance of Customer Success Stories
33:00 Collaborating with Product Management
39:15 Coordinating Marketing Functions
43:50 Trends and Learnings in Tech Marketing
47:15 Conclusion and Contact Information
