In this episode of the Winning in Professional Services podcast, we discuss the role of bottom-of-funnel content for professional service companies. We dissect the stages of the sales funnel, the importance of bottom-of-funnel focus for companies with limited budgets, and practical strategies for developing content that converts.
Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/
Winning In Professional Services: https://wipspod.com/
Growth Connect: https://growthconnect.io/
RevPath: https://www.revpathplus.com/
⏱️ Timestamps:
00:00 Introduction
01:49 Defining the Sales Funnel Stages
02:53 Importance of Bottom of Funnel Content
06:04 Creating Effective Bottom of Funnel Content
09:25 Collaboration Between Sales and Marketing
11:21 Leveraging Conversations for Content Ideas
17:03 Using Content to Address Customer Concerns
19:55 Preemptively Overcoming Objections
20:34 The Power of Radical Transparency
22:20 Characteristics of Bottom of Funnel Content
23:49 Effective Use of Bottom of Funnel Content
32:38 Best Practices for Bottom of Funnel Content
34:02 Final Thoughts and Recommendations
