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In this episode, I address the common pitfalls of inconsistent marketing strategies and stress the importance of taking direct responsibility for your marketing efforts. I highlight that marketing is fundamentally about getting and keeping people's attention, and debunk the belief that advertising alone equates to marketing. I share practical tips and personal stories illustrating that building and maintaining relationships, consistency, and clear definition of your target audience are essential for successful marketing. I also emphasize that marketing should be viewed as a long-term commitment and provide strategies that can be implemented without a substantial financial investment. Watch till the end for actionable insights to improve your contracting business's marketing efforts.
00:00 Introduction: The Pitfalls of Inconsistent Marketing
00:44 Understanding Your Responsibility in Marketing
01:49 The Essence of Marketing: Attention and Consistency
03:32 Effective Marketing Strategies for Contractors
05:34 The Power of Networking and Relationships
10:17 Consistency and Community Involvement
11:53 Conclusion: Simplifying Your Marketing Approach
Suggested Videos:📹 Proven Strategies to Grow Your Contracting Business https://youtu.be/f9NE7ia7gDA?si=A3JFa1cus-CgnBS9📹 Is One Bad Hire Threatening Your Business? https://youtu.be/A0waQvno7Ms?si=-qmq9iXTdIU4GO5w📹 Is Your Contracting Business Costing You Your Family Life? https://youtu.be/G1KDIy4Q_Yk?si=KwyfkaTNQjSA8fAR📹 Why Hustling 60+ Hours a Week is Destroying Your Contracting Business https://youtu.be/vOC1OTdUzAo?si=f2-yw77QbbzE7cfu📹 From Hustling Alone to an 8-Figure Business: The Contractor’s Blueprint for Success https://youtu.be/NLvYE_jy9Ss?si=F5iMDs8DtcVU4TKxContact & Social Media:American Contractor Network: https://www.americancontractornetwork.com/Instagram:https://www.instagram.com/gerrittbake/Facebook: https://www.facebook.com/gerritt.bakeSubscribe me to my YouTube channel https://www.youtube.com/@UCewWukVmYzA7_fCVv4-UnKQThanks for watching my video! Stay tuned for more high-quality content that could change your life.
