If you think slapping “Family-Owned Since 1992" on the side of your truck is enough to stand out… think again.
In this week’s episode of Success Unleashed, I share the story of Tony, acontractor who thought branding his business with a generic slogan would bring in customers. He put it on his trucks, shirts—everywhere. But when a potential client asked, “What makes you different?” … Tony had no answer.
The truth? No one cares if you’ve been around since 1960. They care about ONE thing: Can you solve their problem? And can you PROVE it?
