In this episode of A Buyer’s World, Hannah is joined by Rory Sadler, co-founder of Trumpet, to discuss the evolving dynamics of the buyer’s journey. They explore why being a buyer often feels overwhelming, the importance of de-risking decisions, and the role of synergism in aligning teams for success. Rory highlights the value of clarity, mutual action plans, and digital sales rooms in reducing friction and creating seamless experiences for buyers. Whether you’re rethinking your sales approach or looking to deepen buyer relationships, this episode is packed with actionable insights.
Tune in to learn how to make your buyer's journey a standout experience!
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