Andy Culligan on why marketing still isn’t taken seriously.
In this episode of Edge of Growth, Andy drops hard truths about attribution, planning, and why marketers need to step up and speak the language of revenue.
💬 Topics:
What GTM alignment really means
The MQL myth
How to build trust with sales
This one’s for every marketer who’s ever had to defend their budget
Subscribe for more real GTM conversations. 🎧 Listen on Spotify → https://open.spotify.com/show/3GjYvoihS24t2apiG2f19r?si=110460423fe4441b- Follow me on LinkedIn: https://bit.ly/3QpI2Gn- Follow Andy → https://www.linkedin.com/in/andy-culligan/- Subscribe to my weekly newsletter: https://bit.ly/3ynfqZa- Get your FREE Sales Growth Tools here: https://bit.ly/3ZZCU00
