In this episode of The Alignment Lab, Meredith DeSantos brings you the audio from her Content that Converts masterclass, the one that started a whole conversation about what it really takes to create content that sells without selling your soul.
Meredith and her partner, Mary Simmons, unpack why most marketing advice burns you out (and doesn’t convert), and how to align your content with your Human Design so it actually feels good and works.
You’ll hear them break down the Aligned Content Formula, how to build trust, avoid the biggest conversion killers, and create messaging that moves people to action.
Whether you’re new to content or ready to rework your strategy from the ground up, this is the clarity hit your business has been craving.
EPISODE TIMESTAMPS:
00:00 Introduction to the Alignment Lab
00:54 Content Converts Masterclass Overview
01:49 Setting Goals and Understanding Your Audience
03:42 Three Conversion Killers
13:23 Human Design and Content Creation
23:07 The Aligned Audit: Building Posts That Sell
27:46 Conclusion and Next Steps
RESOURCES
Grab your free Human Design HERE
Join The Aligned Content Lab Membership HERE
