Description

With a heavy bottom’s up motion in developer-focused companies, where developers heavily influence purchasing decisions, dev marketers often grapple with how best to structure their websites.

Should the website cater to CTOs, focusing on business value, or should it target the developers who actually use the product?In this episode, Kuba shared insights on:

• Differentiating approaches for category creators versus mature markets.
• Best practices for the Home, Pricing, and Resources pages.
• Crafting messages that resonate with developers.
• Ensuring your content strategy supports your broader go-to-market strategy.

Chapters:

02:1: Introduction

03:44: Jakub's career path from Data Scientist to CMO

07:47: Different content strategy for category creator vs mature market

12:36: Best practices while creating content for developer persona

16:38: Essential elements contributing to building a devtool website

25:36: Who should the website primarily target: developers or buyers

34:16: Recommended resource for developer marketers