Description

DevRel teams play a crucial role in educating developers and providing top-notch experience and getting developers the best support positioning them uniquely to gather insights into developer challenges.

But the big question remains: How can DevRel teams differentiate meaningful intent signals from mere noise, and effectively relay this critical intelligence to sales and marketing to drive impactful revenue decisions?

• Exploring the roles of DevRel in PLG, open-source, and enterprise contexts
• Identifying crucial intent signals that qualify enterprise sales opportunities
• Utilizing DevRel as a revenue-boosting catalyst in open-source and PLG-focused companies
• Experience in leading the DevRel team at Apollo GraphQL

Chapters:

00:00: Recap

02:00: Introduction

03:21: Why businesses need to invest in the DevRel function?

04:39: Evolution of the DevRel function

08:20: Role of DevRel in PLG, open source, and enterprise motions

11:09: Key developer intent signals DevRel professionals must monitor

19:28: Key insights from leading DevRel and growing the Apollo GraphQL community.

22:24: Best practices for building effective technical content