Description

What actually makes DevRel work inside a DevTool company? Is it content? Community? Conferences? Turns out - it’s all of it, but not in the way most teams think.

In this episode, In this episode of Modern Dev GTM Brew, we cover how DevRel teams can earn trust without selling, influence product without being in product, and build credibility that leads to adoption over time. From setting up your first DevRel motion to knowing what to do in the first 100 days, this is what real, high-impact DevRel looks like.

We discuss:

• Why “one DevRel hire” is never enough and how to structure a team that actually drives impact
• How to position your product inside ecosystems without sounding salesy
• Why DevRel should report into Product, not Marketing or Sales
• What the first 100 days of a DevRel function should focus on: real content, relevant communities, and champion identification
• How mature orgs track DevRel success beyond badge scans and blog volume
• How to turn your loudest critics into your strongest champions
• Why AI-written content kills authenticity and how to AI without losing your voice

Chapters:

00:00 – How to break into DevRel without a degree or technical background

04:58 – The real mission of DevRel is connecting devs and product teams with empathy

14:44 – Why every DevTool startup should invest in DevRel from day one

21:46 – What makes technical content actually useful and loved by developers

22:23 – How to turn your harshest critics into loyal advocates

28:48 – Should you build your own dev community or join an existing one

30:37 – How to measure DevRel success even when ROI is hard to prove

34:01 – Rapid-fire