Description

Developers are open to sales and marketing interventions only when these efforts focus on understanding their problem statements, why they are evaluating the tool, and providing the necessary educational materials to support their decision-making process.

Unfortunately, few dev tool sales and marketing professionals manage to strike this balance, often mistaking interest for readiness to purchase.

In this episode, Adam shared insights on:

• How the developer buying funnel differs from the traditional SaaS buying journey
• The common mistakes that marketers and sellers often make with developers, and how you can steer clear of them
• The strategic advantages of setting up a Technical Advisory Board (TAB)
• The compelling role of storytelling in selling to developers

Chapters:

03:03 Sneak peak into Adam's new book

06:47 Evolution of dev marketing space

13:35 Importance of developer research while selling devtools

17:18 Key factors to build robust dev marketing programs

22:06 Leveraging intent signals while selling to developers

27:33 Advice to dev startups 

29:04 Common pitfalls of dev marketing

32:27 Resources recommendation