What if one platform could completely transform how ABA care is delivered?In this episode, we sit down with Smith Anderson and Emily McCullough from Motivity, the fast-growing platform that's changing how clinicians deliver care. From smart scheduling to real-time insights, they share how Motivity evolved from a data tool into a powerful all-in-one solution—and why their mission is all about empowering providers, supporting families, and transforming outcomes.
Whether you're a clinician, founder, or ABA advocate, this episode will leave you inspired—and maybe even rethinking what's possible.
Timestamps:
00:00 Intro
00:25 Meet Smith Anderson & Emily McCullough
01:10 How Motivity got started
05:04 From data tool to full clinical platform
07:54 Partnering with Kalmanak & launching PM
09:14 Scaling without losing quality
10:04 Smart scheduling & routing features
12:05 Mission-driven hiring and growth
15:05 What new investment means for Motivity
17:50 Staying focused on clinical outcomes
20:00 Introducing “Acuity”
21:27 Fun facts about the team
24:23 Book & podcast recommendations
25:49 How ABA has evolved
28:59 Impact of real-time data access
30:28 Future of connected care
32:23 Ethical use of AI in ABA
35:59 Leadership at Motivity
38:20 Building intentional culture
40:27 What motivates the team
44:09 Advice for ABA professionals
