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In this episode of the Ways to Wealth Podcast, Charlie is joined by Naadia Jackson!
Naadia Jackson is an online marketing expert specializing in small business development. Starting her entrepreneurial journey at 19, she has built multiple businesses including database creation, event management through Wakahama Club, and currently runs marketing services for small businesses. She also serves as treasurer of Wakahama Club and is developing a new program called "Own Your Uniqueness," aimed at helping women over 40 start their own businesses.
The conversation covers the entrepreneurial mindset and the importance of staying open to opportunities rather than rigidly following plans. Naadia introduces the idea of business versioning – building version one foundations first, instead of chasing version ten capabilities right away. Key topics include identifying ideal clients, why marketing is essential for success, and the need for strong systems to scale effectively.
They also explore gender differences in business thinking, the role of women’s support networks, and succession planning challenges in New Zealand. Naadia explains why poor systemization means Kiwi businesses often sell for lower multiples compared to those in Australia, Canada, the UK, and the US.
Watch all episodes of the Ways to Wealth Podcast here: www.eccuity.com/podcasts
#WaysToWealth #Podcast #Entrepreneurship #SmallBusiness #Marketing
