Amanda Wyatt’s career is a story of ambition, resilience, and transformation. Originally from Australia, she relocated to Sweden and built her career from the ground up — starting in sales and rising all the way to CEO. Under her leadership, Brandon grew from 100 MSEK to 250 MSEK, driven by her strong commercial mindset, strategic clarity, and deep understanding of customer value.
Her journey also includes a shift from employee to owner, ultimately leading to the successful sale of the company — a milestone achieved through disciplined execution, strong culture-building, and a focus on long-term value creation.
A defining strength throughout her leadership is her ability to create culture:
• building teams based on trust, empowerment, and accountability
• fostering a performance-driven yet human environment
• leading with energy, clarity, and a relentless drive to improve
Amanda’s story is one of international transition, commercial excellence, cultural leadership, and entrepreneurial courage — a modern example of how vision and grit can scale both people and business.
