Keith Hardwick and Riley Phelps have spent years working in the fitness industry working for Orangetheory Fitness in Charleston, SC. However, they knew there was a different angle to play within that market that had been left wide open.
So these two left OTF and started their own brand, Kor4.
Their high-volume class model allows for 42 people per class, barbell training, motorless treadmills, rowers, bikes, bells/balls, etc. And all of this within 3,400 square feet.
Did I mention they are generating over $115k/mo?
You don't want to miss this conversation if you're interested in high-operational capacity microgym models.
