When you open your gym, your largest expense is rent.
Eventually, the business sophisticates and payroll becomes your largest expense.
Iron 24 is running with a new-age model that requires zero staff (minus the cleaning crew), allowing them to offer extremely attractive profit margins to franchisees.
Their Brand President, Marty Flanagan, and myself sit down and talk shop on how this model came to be and why he thinks it's going to disrupt the HVLP model.
