Dr. Kurt McDonald is the new eSports coach at Newman University. He's also a sociology professor with expertise in strategic leadership. Unlike coaching focused on game mechanics, Dr. McDonald emphasizes business and team management skills. His goal is to teach students how to work together, improve as a team, and support each other to reach their full potential. He plans to start with games like Rocket League and Super Smash Bros, promoting not only skill development but also physical well-being and community building. Dr. McDonald aims to make eSports at Newman inclusive and hopes to eventually host local competitions to create excitement and engagement on campus.