Performance growth doesn’t have to be guesswork. This week, Carson Poppenger (CEO & Founder, Squeeze) and Jacob Thorpe (SVP, Growth & Partnerships) sit down with Jesse Beal, co-founder of Intelsio, to break down a performance-only affiliate model: align on a single KPI (CPA/CAC), give partners real data access, and scale budgets “unlimited at target.” They unpack why the best agencies say no more than yes, how great onboarding wins trust in the first 72 hours, and the Byte story, leaning in during COVID while others pulled back.
We also dig into where affiliates shine today (telehealth, women’s health/HRT, weight loss injectables, hearing, legal intake via IVR + live transfer), how discovery has shifted to social/UGC/forums, and how Squeeze’s “us vs. the problem” culture turns demand into revenue across regulated industries.
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Jesse Beal is the co-founder and managing partner of Intelsio, a boutique performance agency specializing in affiliate and partnership marketing. Previously, he spent 15 years at Progrexion/Credit.com leading partnerships and growth. Jesse has helped brands like Byte scale rapidly with KPI-aligned, performance-only models that turn affiliates into a durable growth
Connect with Intelsio / Jesse
• Website: Intelsio (contact form available)
• LinkedIn: Jesse Beal
About this episode’s hosts
• Carson Poppenger — CEO & Founder, Squeeze
• Jacob Thorpe — SVP, Growth & Partnerships, Squeeze
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Squeeze is the leader in Sales Experience, a managed, data-driven contact center that turns marketing demand into revenue. The team builds conversion-optimized workflows, aligns incentives to client KPIs, and deploys trained agents and tech to lift contact, set, and close rates across regulated industries. For more information, visit our website:
www. GoSqueeze.com
