The 1-to-1 consent ruling delay has shaken up the lead generation industry, giving businesses a much-needed opportunity to adapt. In this episode of The Juice Consumer Direct Podcast, Carson Poppenger sits down with industry veteran Joey Liner to break down what this means for brands, marketers, and sales professionals.
They discuss the impact of compliance regulations, how companies are rethinking their lead generation strategies, and why consumer experience matters now more than ever. Joey also shares insights on job market shifts, the role of trade organizations like Reach and the Insurance Marketing Coalition, and why smarter, more transparent marketing is the key to success moving forward.
If you're in sales, marketing, or performance advertising, this episode is packed with must-know insights on navigating compliance, avoiding common pitfalls, and preparing for the next wave of industry changes.
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