In this raw and heart-wrenching episode, Morielle Lotan sits down with Eitan Chitayat less than 24 hours after the murder of six precious, innocent souls by Hamas. The weight of grief and outrage is palpable as they explore the urgent need to reclaim Jewish identity and narrative in the face of mounting hatred. Eitan shares the deep responsibility he feels as an advocate and the overwhelming challenges of navigating a world increasingly divided. This conversation dives into the failure of leadership to promote public expressions of Jewish pride, the power of storytelling, and the critical role branding plays in reclaiming a narrative that has too often been hijacked. Together, they reflect on the necessity of unity and resilience in the face of growing threats.
Eitan Chitayat is a creative force with over 25 years of experience in delivering brands for global giants like Apple, Google, YouTube, and Facebook. As the founder of Native Branding Agency, his work transcends industries, but what truly stands out is his advocacy for Jewish identity. His viral movie “I'm That Jew,” viewed by nearly 15 million people, encapsulates his dedication to promoting Jewish pride. His bold critique of Jewish leadership for not encouraging more public expression of Jewish identity has made him a leading voice in the call for a new kind of leadership, one that embraces cultural pride as a form of resistance to antisemitism.
