Writing the Stories Only You Can Tell with Camille Tuutti
In this episode of Brilliantly Wrong, journalist-turned-ghostwriter, Camille Tuutti, joins Alex Stonehouse for a wide-ranging conversation on writing with purpose, honoring your unique voice, and navigating between personal expression and commercial storytelling.
Camille shares how she knew she wanted to be a writer from the age of five, how growing up as a Finnish girl in Sweden shaped her creative worldview, and why she’s now helping tech leaders tell better stories—often from the shadows.
We also dig into:
Why exceptional writing sometimes isn’t what companies want (and what to do about it)
The difference between writing with soul and writing for SEO
How Camille approaches ghostwriting for founders, executives, and brands
The rise of AI slop and what it means for quality content
Her upcoming novel that blends Southern Gothic with Nordic Noir
Whether you’re a founder, marketer, writer, or just someone trying to share more honestly, give this one a listen.
You can learn more about Camille at: https://tuuttifrutti.com/
