A follower is someone who presses a button.
But a fan will:
→ Cheer 4 you.
→ Buy from you.
→ Come back for more.
→ Advertise for you for free.
Followers are relatively easy to garner.
If you publish a few words that resonate with someone, they'll likely hit the “Follow” button.
According to Kevin Kelly's now famous essay…“1000 True Fans” are all you need to make a living.
I'd even say that there's no quicker and more efficient way to build a business.
Is that why everyone is starting a community or a co-hort?
Are communities the key to turning followers into fans?
Should you start your own community?
If there's someone I know who can turn followers into fans, it's Kevin Dowling.
And he spills plenty of secrets in this episode of LinkedIn Marketing Mastery.
Follow Kevin: https://www.linkedin.com/in/kevin-dowling-communication-coach/
Follow Darren: https://www.linkedin.com/in/darrenpallatina/
Follow Fran: https://www.linkedin.com/in/francallado/
