Important notes: https://createandearn.com/sm
As organic reach decreases on LinkedIn, we explore the potential of groups as a solution with the owner of a group with 1.5M members.
Correction of a number shared: Jackie's group is about to reach 100M impressions, not 1B.
Follow Jackie: https://www.linkedin.com/in/domanus/
Follow Dana: https://www.linkedin.com/in/dana-daskalova/
Follow Fran: https://www.linkedin.com/in/francallado
Chapters
00:00 Intro
00:34 The Return of Live Interactions
02:38 Exploring LinkedIn Groups
05:26 The Impact of Group Engagement on Visibility
07:44 Networking and Real Connections in Groups
09:45 Creating Value in Groups
12:37 The 95-5 Rule and Lead Generation
14:58 Transforming Impressions into Leads
16:36 The Future of LinkedIn Groups
21:03 Creating and Growing Online Groups
23:58 Lead Generation Strategies in Groups
28:11 Maintaining and Moderating Groups
32:16 The Future of LinkedIn Groups
36:04 Revenue Generation through LinkedIn
