Some of you are new to my account and Foil Me and I have had requests for me to share our story - Primarily, WHY and HOW we started Foil Me and the innovations we have introduced along the way. So, here it is...
In late 2013, life was busy with two little boys—Orlando, just 13 months, and our eldest, 4 years old - Raffaele. One day, after Ili picked up Orlando from the hairdresser’s so I could enjoy some “me time,” he asked, “What was that stuff in your hair?” I smiled and replied, “Foil.”
That simple moment sparked an idea. Since Ili and I were already supplying food foil to the hospitality industry, we wondered: Why not create something better for hairdressers? I reached out to my best friend Amy, a hairdresser, and other stylists to understand what they loved and hated about their foils.
With their feedback, we developed The Original—pre-cut, embossed foils designed to make colouring faster and easier.
In those early days, I’d visit salons weekly, handing out samples and returning to hear what stylists thought.
Every conversation shaped the product, and as Foil Me grew locally, tragedy struck in 2014 and I threw myself into Foil Me even more, turning to Instagram to connect with hairdressers online instead of in person so I could visit my Dad more as he became sicker.
By building genuine relationships and listening to feedback, we improved everything—from the embossing to sizes and colours—ensuring our foils reflected the artistry of hairdressing.
