In this episode of the Playbook Podcast, Alec Grawe interviews Steve Michaelsen, CMO and co-founder of Leisure Hydration. They discuss the inception of Leisure Hydration, a lifestyle hydration drink aimed at a younger audience, and the challenges and triumphs of launching a beverage startup. Steve shares insights on market positioning, the importance of hydration, and his personal inspirations from the athletic world. The conversation also delves into Steve's daily routine and future plans for the brand.
