Description

Welcome to this episode of RevLabs by PriceLabs, where industry experts Sarah Franzen (Founder, RevZen), Fabio Castiblanco (Head of Revenue & Analytics, SoSuite), Sébastien Long (Founder & CEO, Lodgeur), and Monique DeLorenzo (Solutions Consultant, PriceLabs) join host Thibault Masson (Head of Product Market, PriceLabs) to explore the comprehensive phases of successfully launching new short-term rental listings.

This episode explores multi-unit and individual property launch strategies, providing invaluable insights for revenue and property managers. Key discussion points include:

Entering New Markets:

• Conducting thorough market research and competitor analysis.
• Leveraging hyper-local trends to gain a competitive edge.
• Effective product positioning strategies.

Setting Up New Listings:

• Refining your channel strategy for maximum visibility.
• Utilizing PriceLabs' market research tools for optimal setup.

Pricing & Revenue Management:

• Establishing a robust pricing strategy.
• Making precise adjustments in PriceLabs to fine-tune revenue management.
• Ensuring optimal pricing and occupancy rates.

Pre-Sell, Discounts & Reviews:

• Implementing flywheel tactics to boost ratings and occupancy.
• Balancing discounts across various channels like Airbnb and other OTAs.

Navigating Setbacks:

• Troubleshooting low booking rates.
• Providing actionable solutions for common challenges.

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