In the latest Beyond the Numbers episode, Madhive CEO Spencer Potts is joined by longtime partner and industry pioneer Scott Cunningham for a conversation that cuts to the core of Madhive’s mission: bringing transparency and trust to local media through strong standards and fraud prevention.
With a background that spans both journalism and ad tech, Cunningham has long understood the unique challenges facing local media. From launching one of the first local news sites in the ’90s to co-founding the IAB Tech Lab, his work has helped shape the standards that enable safe, scalable advertising.
