This episode features Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, the leading consumer purchase insights company. Driven by a desire to “make ads better” Garbaccio found his calling in the evolving world of ad tech.
At the core of Affinity Solutions is granular, 100% consented consumer purchase data. Garbaccio emphasizes that "a purchase is an outcome. It's a true outcome. It's not a proxy for something; it's something." This powerful dataset, capturing 150 million credit and debit cards, allows for daily, real-time campaign optimization when fed into platforms like Madhive. This moves beyond static reports, enabling immediate improvements and greater "efficiency of spend."
