Are you struggling to create effective marketing assets that truly resonate with your buyers? In this episode, we dive into the art of personalizing sales assets with Justin Dorfman, CEO of AssetMule. Justin shares his insights on how to bridge the gap between marketing and sales, enhance asset personalization at different stages of your company, and create a more interactive and engaging experience for buyers. If you want to learn how to increase win rates, improve asset engagement, and get practical tips on working with outside agencies, this episode is packed with actionable advice. Tune in to discover how to align your team and elevate your go-to-market strategy.
00:27 Defining Marketing Assets
01:20 The Importance of Assets in Lead Generation
03:15 Introducing the Guest: Justin Dorfman
05:46 Understanding B2B Buying Behaviors
09:18 The Role of Personalization and Interactivity
16:35 AI's Impact on Asset Creation
19:38 Creating Effective Sales Assets
33:50 Creating and Training on Competitive Assets
34:30 Measuring Success Against Competitors
36:53 Importance of Business Impact for Product Marketers
37:24 Three Key Metrics for Sales Asset Measurement
39:00 Challenges in Proving Asset Efficacy
41:19 Personalization Throughout the Sales Process
47:18 Tips for Effective Outsourcing
51:33 Hiring the Right Product Marketer
55:48 Fostering Collaboration Between Sales and Marketing
01:00:20 Final Thoughts and Recap
Follow Kathleen & Justin:
Connect with Kathleen
LinkedIn: https://www.linkedin.com/in/kathleenlimrandall
Connect with Justin
