Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age, by Timothy Borchers (book);
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, by Stuart Ewen (book);
Ads, Fads, and Consumer Culture, by Arthur Asa Berger (book);
Visual Persuasion: The Role of Images in Advertising, by Paul Messaris (book);
The Public Mind, with Bill Moyers (PBS Video);
The Persuaders, with Douglas Rushkoff (Frontline/PBS Video)
