Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age, by Timothy Borchers (book);
Persuasion: Social Influence and Compliance Gaining, by R. Gass and J. Seiter (book);
Social Psychology, by Gilovich, Keltner, Chen, Nisbett (book);
A Theory of Human Motivation, by Abraham Maslow (book or Kindle edition)
