Interview with: Cristophe Morin, Ph.D., Adjunct Professor, Media Psychology, Fielding Graduate University; CEO/SalesBrain
Resources: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, by C. Morin and P. Renvoise (book)
Introduction to Neuromarketing and Consumer Neuroscience, by T. Ramzoy (book & Kindle Edition)
Persuasion: Theory and Research, by D. O'Keefe (book)
Cognitive Neuroscience: The Biology of the Mind, by Gazzaniga and Mangun (book & Kindle Edition)
Neuromarketing, by L. Zurawicki (book)
Methods in Social Neuroscience, by Eddie, Harmon, Jones (book)
The Persuaders, with Douglas Rushkoff (Frontline/PBS Video)
