Description

• Our perception of persuaders created by media.
• Characteristics of credibility.
• Mediated information.
• Creating an image for individuals and organizations.
• Unknown sources of information.

Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age by Timothy Borchers (book)

Persuasion: Social Influence & Compliance Gaining by R. Gass & J. Seiter (book)