In this episode of Humans in Accounting, host Alex Roman sits down with Justin Lund, founder of PropelYour.com.
Justin’s story is one of resilience and reinvention—from struggling with addiction in his 20s, to building multiple businesses (including one that hit 7 figures in its first year), to creating PropelYour, a platform that helps entrepreneurs scale with systems, assistants, and clarity.
We cover:
His journey from sales and addiction to launching a marketing agency.
The painful lessons of a failed partnership that cost millions.
How he rebuilt from scratch and eventually created PropelYour.
Why clarity and vision are the foundation for business decisions.
His favorite food 🍨 (ice cream… but now steak, thanks to a fitness journey).
Best advice: get clear on what matters to you.
If you’re an entrepreneur, founder, or accounting leader, this episode is full of insights on overcoming challenges, building habits, and creating growth through clarity.
