Summary:
In this episode of Music Business Breakthrough, we dive into the essential strategies for growing your fan base by integrating social media with your email list. Cheryl breaks down why email is still the most effective tool for connecting with fans and driving action, whether it’s purchasing tickets, buying merch, or streaming your songs. Discover actionable tips on how to convert social media followers into email subscribers and build a more personal connection with your audience.
Key Takeaways:
- Why Email Over Social Media: While social media is a “one-to-many” platform, email feels more personal, leading to higher engagement and action. Email remains the most effective way to request support, whether that's for sales, ticket purchases, or streams.
- Clarity in Your Requests: On social media, focus on one clear, singular request to drive followers to your email list, rather than overwhelming them with multiple calls to action.
- Creating an Exclusive Landing Page: Make it easy for people to sign up by creating a dedicated landing page with minimal fields (just name and email). Avoid using your homepage with cluttered forms.
- Keep Your Email List Engaged: Always let your email list know about important news first—before posting on social media. This builds trust and loyalty.
- Encourage Sharing: Write pre-made text for your fans to share your sign-up page, making it easy for them to spread the word about your music.
Tools and Resources Mentioned:
- Kajabi: Cheryl’s recommended platform for hosting websites, mailing lists, podcasts, and digital products. Sign up for a free trial and see if it’s the right fit for your business.
- Releasify: Cheryl’s app offers tons of email templates, including welcome series templates, fan templates, and release templates to help you get started with email marketing. Download it today!
Pro Tips:
- Personalize Your Email List: Don’t refer to it as a “newsletter.” Instead, call it your “community” or “insider group” to create a more personal feel.
- Timing is Key: Stick to your promise of notifying your email subscribers first, even if it's just an hour earlier than social media.
- Encourage Sharing: Provide easy-to-copy text and links for your fans to share your music, helping you grow your fan base organically.
Action Steps:
- Create a strategy around growing your email list, starting with building a dedicated landing page.
- Use social media to funnel followers into your email list by being clear and specific with your calls to action.
- Keep your email list engaged by delivering exclusive content and staying consistent with updates.
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