Sharon Bannerton is an award-winning strategic communications consultant with over 25 years of experience across Ireland, the UAE, and the UK. She is the Founder and Managing Director of Bannerton PR, a top-tier agency known for bold campaigns and high-impact media strategies.
Sharon came onto growth path to talk about how PR, crisis strategy, and relationship-building can make or break a company’s reputation—especially for fast-growing startups.
➡️ Key topics
- PR is what others say about you, marketing is what you say about yourself
- PR builds credibility via earned media, marketing buys attention
- How PR lays long-term foundations; marketing can be more short-term
- Crisis Management Strategy & case study of the kiss cam incident
- Importance of having a crisis strategy at the board level
- Effective crisis response includes quick action, clear spokespeople, and internal communication
- How owning the story and controlling the narrative is key
- Most companies lack preparedness for PR crises
- Building Media & PR Relationships- Strong PR depends on long-term, honest relationships
- Communications should be transparent, jargon-free, and audience-aware
- Stay attuned to public sentiment, especially in an era of fake news and AI skepticism
- Content should be 80% educational, 20% promotional
Where to Find Sharon:
https://bannerton.ie/
https://bannerton.ae/
🧐 Learn more
- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU
- Learn more about purple path ► https://www.purplepath.io
- Get more content ► https://www.purplepath.io/content
- Contact purple path ► https://www.purplepath.io/contact
- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union
