Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead.
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This week, we look at Underconsumption Core, Southwest Airlines' brand pivot, Declining American Birthrates and ads from British Airways, Molson, Feeld, Apple and Babybel.
// Articles of the Week:
The Rise of Underconsumption Core.
https://www.countryandtownhouse.com/style/fashion/underconsumption-core/
Understanding the Decline in American Birth Rates
Southwest Changes Direction.
https://www.cnbc.com/2024/07/25/southwest-airlines-luv-earnings-q2-2024.html
Paging Dr. Beat and Budots.
https://edmidentity.com/2024/07/25/id-history-budots/
How to Write Your Own Children's Book with AI.
//Ads You Might Have Missed:
‘May We Haveth One’s Attention’ - British Airways
‘F*ck Around, Find Out’ - Feeld
https://hypebae.com/2024/7/feeld-campaigns-dating-app-amsterdam-the-oh-collective-events-singles-reguliersdwarsstraat
‘2036 Hopefuls’ - Apple
https://musebycl.io/sports/apple-iphone-celebrates-young-athletes-think-5-10-years-old
‘Sponsor the Parents’ - Molson
‘Peelable Billboard’ - Babybel
https://www.thedrum.com/news/2024/07/24/ad-the-day-babybel-s-giant-peelable-3d-billboard
