In this compelling episode of Creative + Code, we are joined by Jodie Catalfamo, a branding specialist with over 25 years of experience spanning both small and large agencies. Jodie is the founder of JNCO, a branding agency dedicated to helping SMEs establish and elevate their brand identities. She is also the innovator behind Brandvas, a revolutionary web app tool designed to streamline brand processes and provide valuable resources for smaller agencies.
Join us as Jodie shares her extensive knowledge of branding, discussing:
- Her Journey in Branding: Insights from her diverse career in branding, advertising, and strategy, and how her experiences shaped her approach.
- The Launch of Brandvas: The inspiration behind creating Brandvas, a clever brand canvas tool that aids agencies in navigating the branding process with research and guidance.
- Effective Branding Strategies: Tips and techniques for building a successful brand, especially for small and medium enterprises.
- The Importance of Consistency: Jodie’s mantra of maintaining a cohesive brand identity across different platforms and touch-points.
- Future Trends in Branding: Her predictions for the future of branding and how agencies can adapt to stay competitive.
Show Notes:
- JNCO - https://www.jnco.com.au - Discover Jodie’s branding agency focused on supporting SMEs in building strong brand identities.
- Brandvas - https://www.brandvas.io - Learn more about this innovative tool designed to simplify brand processes for agencies.
- ID Digital Agency - https://www.iddigital.com.au - Explore our digital solutions and insights into design and branding.
Don’t miss this insightful conversation with Jodie Catalfamo, where we uncover the secrets to successful branding and explore innovative tools that can empower agencies in their branding efforts. Subscribe to Creative + Code for more expert insights and industry trends.
